Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Content Marketing
30 December 2021 · 6 min10 Digital Marketing Trends to Look Out For in 2022
With the new year on the horizon, many of us will inevitably start making new year’s resolutions and looking to the year ahead. Here at Social Chameleon, we, of course, like to look ahead with our digital marketing hats on too! Each year undoubtedly brings new technologies and behaviours that impact digital marketing trends.
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Content Marketing
28 December 2021 · 5 minHow to Write a Blog that Drives Traffic to your Site
If it isn’t already, blog writing should be a key part of your digital marketing strategy. When done correctly, blogs can help increase your website traffic and can show the world what your business is all about, helping to position you as a thought-leader in your industry and providing real value to your audience. But with 600 million blog posts worldwide, it can be hard to make your blog stand out. Blog writing isn’t as simple as throwing some copy together and hoping for the best, and getting it wrong can actually have a negative impact on your website traffic and overall digital marketing strategy. If you are wondering how to market your business through blogs and drive website traffic to your site, we can help. Keep reading for our top blog writing tips.
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Content Marketing
27 December 2021 · 7 minRebranding in the New Year: The Dos and Don’ts
The New Year often feels like an opportunity for a fresh start and a time for new goals. If you’re wondering how to market your business online in 2022, the New Year may be the right time for a brand refresh. In our digital world, audiences have more options than ever before, so having a strong brand is essential. Whether it’s a small change or a total overhaul, rebranding can ensure that your business is in the best place possible to reap the benefits of any digital marketing strategy. Rebranding your business is something you're likely to need to do more than once to make sure that your brand continues to reflect your business’ values and those of your intended audiences. To help inspire you, we’ve put together our top tips for rebranding your business.
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Digital Marketing Advice
21 December 2021 · 5 minThe Most Important 2022 SEO Trends
As we reach the end of another whirlwind year (it still feels like 2019 to us) it's time to take a look back at how the world of SEO has changed this year, paving the way for 2022. The SEO landscape is always changing and adapting thanks to Google algorithm updates and this year was no exception. Here we've listed some of the most important SEO trends to capitalise on in the new year. Did you predict any of them?
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Content Marketing
14 December 2021 · 6 min
Top 5 Ways to Repurpose Content for your Business
When it comes to a successful digital marketing strategy, content is King. Content is the foundation for any marketing activity; it’s a way to open your brand to more people, share your expertise and engage users, subsequently converting them into customers. But creating new and fresh content takes time and resources. It’s not a quick activity and with so many critical tasks required to run a successful business, it’s easy for it to fall down the priority list. The good news is that you don’t always need to create brand new content. Repurposing old content can provide excellent results with less manpower and time. So, how can you repurpose content for digital marketing success?
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Content Marketing
13 December 2021 · 5 min
Christmas Marketing Strategy for Small Businesses
The festive period is upon us, which as we all know is a period of excess spending. In fact, the “golden quarter” may be a platinum one, with PWC statistics indicating consumers are prepared to spend 20% more than last year. This is set to be a very lucrative period for businesses, but in order to make the most of this period, businesses will have to adapt their marketing strategy. Luckily, marketing strategy is just what we at Social Chameleon specialise in, and we’re on hand to help you ramp up your Christmas content efforts.
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Content Marketing
26 November 2021 · 5 min
5 Ways to Convey the Sustainability of your Brand
Following the 26th edition of the Conference of the Parties (COP26), sustainability in business has been drawn into focus once again. We’ve all heard we can ‘do our bit’ for the planet and a key part of how we go about that involves the businesses we engage with. With 65% of consumers believing that brands are just as responsible to drive social change as governments, sharing the sustainable development of your brand can be a great way to engage and build trust with consumers. But quite how and where you should convey your message as part of your business strategy takes some careful consideration. Read on to discover how best to communicate your brand sustainability.
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Digital Marketing Agency
2 November 2021 · 6 minHow to Start Affiliate Marketing
Affiliate marketing is a big business, and if you’re looking for ways to level up your marketing strategy whilst making a passive income then it could be the ideal next step for you. Here, we’ll explain exactly what affiliate marketing is and how you can get started.
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Digital Marketing Advice
1 November 2021 · 6 min
What is User Experience and How Does it Affect SEO?
In today’s competitive digital landscape, providing the best possible user experience on your website should be a top priority, rather than an optional extra.
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Digital Marketing Advice
29 October 2021 · 7 min
How to Plan and Implement Your Social Media Strategy
Like it or not, social media is everywhere, with 3.6 billion users worldwide. If you’re looking to grow your business and reach new audiences, social media marketing should be a key part of your business strategy.
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Content Marketing
29 October 2021 · 5 min
What is the Difference Between a Marketing and Advertising Agency?
If you’ve decided to level up your creative marketing, then you may be considering hiring an agency. But do you need the help of a marketing agency or an advertising agency? Whilst the two are certainly similar, they can each offer you different returns on your investment.
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Digital Marketing Agency
17 October 2021 · 5 minWhat is Influencer Marketing?
In the past five years, influencer marketing has grown from relative obscurity to one of the most popular forms of social media marketing, and…
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Digital Marketing Advice
9 September 2021 · 5 minWhich Social Media Platform Best Reaches your Target Market?
It’s no question that social media marketing plays a vital role in any business’s growth plan.
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Digital Marketing Advice
12 August 2021 · 5 minWhy Hire a Digital Marketing Agency over a Freelancer
If you’re looking for advice on how to market your business online, finding the right digital marketing expert is essential. But with so many freelancers and agencies out there, it can be hard to know who you should be working with to get the best return on your investment. In this blog, we’ll be looking at the pros and cons of working with a digital marketing agency compared to hiring freelancers.
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Content Marketing
5 August 2021 · 6 minSocial Media Etiquette: A Business Guide
When social media channels first burst onto the scene, they were a place to post about your favourite songs, rate your friends’ profile pictures and beg for a follow back (Myspace, we’re looking at you).
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Content Marketing
26 July 2021 · 6 minWhat is Digital PR?
The term ‘digital PR’ covers a range of strategies that work together to raise the profile of your brand online, and deliver real world results too.
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Digital Marketing Advice
15 July 2021 · 6 minCost per click: What is it and how is it calculated?
Running ad campaigns is a key part of any digital marketing strategy. Whether it’s social media adverts, banner ads on websites or a PPC (Pay Per Click) campaign, running ads can have a major impact on your business, helping you to reach a much wider audience.
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Digital Marketing Advice
1 July 2021 · 6 minThe 5 Best Tools for Tracking your SEO Results
<b>What are SEO tools and why are they important?</b>
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Digital Marketing Advice
28 June 2021 · 7 min
How To Market Your Dental Practice
Like almost every industry, dentists found 2020 to be a year that changed the way they operate, potentially forever. Practices were forced to adapt not only how they treat patients but also how they communicate with them.
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Digital Marketing Advice
22 June 2021 · 6 min5 Social Media Trends You Shouldn’t Be Ignoring in 2021
The events of the past year have had a huge effect on our lives, altering how we work, shop, socialise and interact with the world around us. As we begin to emerge into the ‘new normal’, we predict that many of the changes and social media trends of the past year, such as the huge popularity of video content and social e-commerce, are here to stay.
