Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
-
Digital Marketing Advice
22 August 2022 · 7 minWhy Should You Hire a Social Media Agency for your Startup?
The journey of a startup is an exhilarating one, with plenty of ups and downs. One of the most challenging aspects of being a startup is building your brand and following on social media so that you can reach more potential customers and stand out against your competitors.
-
Digital Marketing Advice
22 August 2022 · 8 minHas Digital Marketing Replaced Traditional Marketing?
Strong marketing is the foundation of a successful business. Marketing aims to attract attention and meet the needs of consumers. The companies that do this better than their competitors have a better chance of survival and success, especially in the long term.
-
Digital Marketing Advice
22 August 2022 · 14 minThe Top 10 Benefits of Working with an SEO Agency
75% of online users don’t look past the first page of Google results, so it’s essential that your website is optimized to rank highly on search results pages in order to reach your target audience.
-
Digital Marketing Advice
28 July 2022 · 12 min
How to Market your Corporate Law Firm
If you are here, you're probably looking for best practices for marketing your law firm. Legal marketing is complicated, and as a lawyer, you are already incredibly busy meeting your clients' needs, but tackling this, whilst simultaneously marketing your business, sounds like an Everest of a task. To be frank, you studied law, not marketing! However, in this article, we will go over some pointers that you may not have considered yet. Here, we will assist you in making marketing decisions so that your law firm can efficiently make the best use of the time and resources you can offer. Importantly, you can spend more time concentrating on making your clients happy.
-
Digital Marketing Agency
13 July 2022 · 9 min
5 Common Facebook Ads Manager Problems – And How to Fix Them
Facebook ad manager is a great Facebook tool that allows you to create and manage engaging advertisements on Facebook. Within the ad platform, you can view and tweak campaigns in line with campaign results and objectives, to optimise campaign performance for the best return on ad spend (ROAS).
-
Digital Marketing Advice
21 June 2022 · 6 min
A Day in the Life Of a London Social Media Agency
Facebook advertising is still one of the best ways to connect with your target market. With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
-
Digital Marketing Advice
9 June 2022 · 10 minThe Comprehensive Guide to SEO for Estate Agents
If you are a business owner, whether you’re building a startup from scratch, or head of an established organisation, you all have one thing in common. You want to be found and for potential customers to know you exist.
-
Content Marketing
17 May 2022 · 7 min
What is PESTEL and How Can It Help Your Business?
Before every campaign you or your company launch, it is important to complete a situational analysis. A situational analysis is where you evaluate where your strengths and weaknesses lie internally, and where there are threats or opportunities facing your business externally (SWOT).
-
Digital Marketing Advice
10 May 2022 · 6 min
What’s New with the Google Algorithm?
The Google algorithm is constantly shifting and changing to provide the most relevant results for its users. In 2020 alone, Google made 4,500 changes to its search engine algorithm. Although many of these changes are minor, more substantial Google algorithm changes can have a knock-on effect on your SEO marketing practices.
-
Content Marketing
5 May 2022 · 6 min
7 Tips to Grow Your Online Audience
The fact that you're here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience - with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.
-
Content Marketing
3 May 2022 · 7 minHow to Position Yourself as an Expert in Your Industry
From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth. In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.
-
Content Marketing
26 April 2022 · 8 min
How to Create a Successful Digital PR Campaign
Digital PR isn’t just another marketing buzzword, it is a highly effective tactic for promoting your brand online. A successful digital PR strategy can position your business in front of potential customers online, improve brand visibility and help you to reach your business marketing goals.
-
Content Marketing
4 April 2022 · 7 min10 Tips for Marketing your Business this Spring
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
-
Content Marketing
4 March 2022 · 6 minHow to Create Instagram Reels that Engage Your Audience
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing. Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
-
Content Marketing
22 February 2022 · 5 min
How to Implement a Social Media Strategy for your Aesthetic Clinic
If you’re not currently using social media as part of your aesthetic clinic's marketing strategy, then you’re missing out. Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.
-
Digital Marketing Advice
2 February 2022 · 5 min7 SEO Mistakes you Need to Fix
Here at Social Chameleon, we know our SEO. But as the industry is growing and becoming more accessible, there are many errors being made across the web. Many SEO myths, (or as we like to call them, SEOld wife’s tales) are being complied, and a lot of the time this can be damaging. In reality, nobody knows every secret to get you high up on Google.
-
Digital Marketing Advice
27 January 2022 · 6 minNegative Comments: How and Why You Should Respond
Sticks and stones may break my bones but words will never hurt me... We’ve all heard that one before. It’s one of those sayings that our mothers used to teach us, and is usually followed with an equally virtuous anecdote discouraging retaliation. We’re not in the habit of telling you to ignore the wise words of your mothers, but when it comes to social media and negative reviews, mum actually doesn’t know best. In fact, mum’s advice can be pretty fatal to your business.
-
Digital Marketing Advice
21 January 2022 · 5 minHow to Market your Architect Firm
Marketing is a long-term task. There are few quick wins and instead companies need to be willing to lay the ground work and take time and care to implement a marketing strategy that works. It’s a process that might sound familiar to many architects. Architects know only too well the importance of patience – after all, a skyscraper isn’t built in a day! Marketing an architect firm is no different, and requires a balance of tried and tested marketing strategies and new techniques and platforms that can elevate small firms to a much wider audience.
-
Content Marketing
12 January 2022 · 5 min
A Guide to Instagram’s Plans and Priorities for 2022
For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration. The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it. Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year's key priorities for Instagram back in December.
-
Digital Marketing Advice
6 January 2022 · 6 min
A Comprehensive Guide to Finance SEO
It’s no secret that SEO (Search Engine Optimisation) is essential for any website. For finance websites, it can help to drive organic traffic to key webpages and help convert passive users into engaged customers of your product or service.
