AUCC Digital Marketing & Social Media
THE CHALLENGE
An ongoing client who we have worked with since 2019 came to us to help them pioneer the branding and creative development of a new business venture. Inspired by the wave of goodwill and sense of togetherness that swept the nation in response to COVID-19, this client wanted to utilise their existing market knowledge to develop a non-profit organisation for the aesthetics industry, focussed around an annual charity conference event. They felt a duty to give back alongside their colleagues serving on the frontline of the NHS and thus set out to bring together leaders of the aesthetics industry to deliver a free educational event, whilst raising money for Refuge and NHS Charities Together.
The Solution
We endeavour to make our digital marketing agency feel less like an agency and more like an extension of your in-house team.
We worked closely with the client to ascertain their target audience and to define the message that they would like the branding to communicate to prospective followers and attendees. It was important to them to prioritise the message of charity and support over beauty and aesthetics. Nonetheless, they still wanted to tie in a sense of medical professionalism that would attract prospective attendees to their annual conference, and that would adequately reflect the calibre of speakers (such as Dr Ash Labib, Julie Horne and Dr Tapan Patel) and sponsors of the event – which included Teoxane, Aesthetic Source and Alumier MD. We worked closely over the period leading up to the event to put together a full suite of collateral including logos and digital brand guidelines, social media templates, as well as printed media to be handed out during the event.
As the first event of its kind, we offered this client great flexibility and support, working right up until the last minute to ensure that they had all of the materials needed (including those they nearly forgot!) for their event. We also developed materials for last-minute sponsors that had signed days before the event was due to take place. To this extent we consider ourselves a true ‘partner’ to our clients, offering them the greatest level of support when they need it most. It has also taught us to be even more proactive with clients, going beyond just delivering the work we have been asked to, and instead also making recommendations to our clients on additional materials and resources which they may not have considered.
THE RESULTS
We continue to work with the client on an ad-hoc basis, to support their in-house social media and marketing efforts through digital strategy and content creation.
As can be seen in the image to the right, we were responsible for developing all of their social media themes and templates. In doing this, we ensured that all template designs clearly adhered to the branding that we had developed, whilst also creating enough themes to keep the content diverse and educational – to appeal to their target audience. This included: speaker biography posts, industry insights, event information, and practical guides.
We have also helped the client strategise on how to build their mailing list through content ‘hooks’. This resulted in the production of a free post-covid guide for newsletter sign-ups.
What client say about us
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