Breaking news! You can officially become blue tick verified on Facebook and Instagram, for ¢11.99 (web) or ¢14.99 (iOS) per month. Yep, you heard right: Meta is launching a subscription service for its two social media giants. This revelation has divided public opinion – but what does it mean for the world of digital marketing? […]
The world can’t seem to stop talking about Harry and Meghan. Their publicly scrutinised exit from the Royal Family has catapulted them into a different kind of spotlight. With their Netflix special premiering at #1, and Harry’s biography swiftly becoming the fastest-selling non-fiction book of all time, it’s safe to say that the divisive couple […]
As we embark upon a new year, it can be cathartic to take a step back and reflect upon the year before, and all we learnt, shared and experienced. In 2023, it wouldn’t be surprising if, in fact, you spend significant time reminiscing on the last few years – we’ve all certainly been through the wringer!
It’s safe to say – it’s been quite the year! Most people tend to feel torn between feeling like the year has flown by, and looking back with bewilderment at how much actually happened in 365 days! So, inspired by the 2022 montage reels that are dominating our feeds at the moment, we thought we’d take a little trip down memory lane ourselves. 2022 has been a year of exciting changes – all of which we’ve adapted to, in true Chameleon fashion – and exponential growth for our agency.
As we stand on the precipice of a new year, the environmental and socioeconomic issues plaguing our planet are more central than ever – as is the need for imminent action. Therefore, companies within the charity sector are set to take centre stage in 2023.
Every charity has one sole, admirable purpose: to raise funds and awareness for their cause. But, as with every booming industry, it takes a strong marketing strategy to ensure you cut through the digital noise and stand out from the crowd. So, without further ado, let us take you through our top tips to market your nonprofit organisation.
World-dominating billionaire Elon Musk can’t seem to keep out of the headlines. His Twitter takeover has ironically caused a Twitter storm in itself – with user reactions ranging from incredulous memes about his whopping $44 billion spend, to rising concern about uncensored hate speech on the platform. Musk is known for his eccentric PR stunts, and when suggesting that we let his takeover of Twitter HQ “sink in” – accompanied by a literal sink – he was met with a decidedly mixed response.
Whether you’re the leader of a company or an entire country, it’s of utmost importance that you strategically win over your target audience. As we’re sure you’ve seen on news channels everywhere, Liz Truss has provided the ultimate example of what not to do when attempting to curry favour with her target audience in question: both the British public and her fellow party members.
Do you own a new start-up, or have a boutique business that is ready for the next step? Whether you’re embarking on a new journey in the business world, or are already several years in, we’re here to guide you through your social media management strategy.
Social media is the most obsessively consumed form of media worldwide, with over 4.26 billion global users – and counting. Gone are the days where afternoons were spent poring over the glossy pages of magazines; in 2022, the majority are simply found scrolling on their smart phones. Whether you are a self-professed ‘dinosaur’, or a social media socialite, it goes without saying that you’d be missing a trick if your business didn’t capitalize on this mass form of public consumption.
If you are a business owner, whether you’re building a startup from scratch, or head of an established organisation, you all have one thing in common. You want to be found and for potential customers to know you exist.