Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
15 April 2024 · 7 minIs LinkedIn a Social Media Platform?
Link up on LinkedIn: the Unique Networking Platform for Professionals Whether you work in a bank or a coffee shop you’re likely to both…
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Digital Marketing Advice
13 April 2024 · 8 minHow to Become a TikTok Influencer
Becoming a TikTok influencer requires a special combination of trend-setting, drive, and finding your niche. In order to succeed on this unique and dynamic…
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Digital Marketing Advice
11 April 2024 · 6 minTikTok Search: Everything You Need to Know
With more than 1 billion active monthly users, TikTok is the fourth most popular social media platform, behind Instagram with 2 billion users, YouTube…
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Digital Marketing Advice
11 April 2024 · 11 minSocial Media: Facts, Figures & Forecasts
The evolution of social media has been one of the most life-changing developments since the turn of the new millennium. Fuelled by society’s urge…
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Digital Marketing Advice
10 April 2024 · 8 minInfluencer vs Creator – What’s the Difference?
Social media has opened up a huge range of opportunities for people to share aspects of their lives in a number of ways, with…
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Digital Marketing Advice
8 April 2024 · 8 minHow to Find Influencers to Promote Your Product
Influencer marketing involves collaborating with established social media influencers to promote your brand, products, and services to reach relevant audiences on a grand scale. …
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Digital Marketing Advice
5 April 2024 · 8 min
Is YouTube a Social Media Platform?
YouTube reaches the grand old age of 20 in 2025, which would make it Gen Z in human terms, but very much a veteran…
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Digital Marketing Advice
30 March 2024 · 6 min
Influencer Marketing Costs – What’s it Worth?
In today’s landscape, influencer marketing is one of the most powerful tools within an organisation’s marketing arsenal, providing a trusted voice that bridges the…
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Digital Marketing Advice
22 March 2024 · 8 min
How to become a Social Media Manager
Twenty years ago, the role of social media manager didn’t exist. Yet today it has emerged as one of the most commonplace and, not…
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Digital Marketing Advice
18 February 2024 · 6 minWhat Social Media Metrics to Track in 2024
In today’s increasingly digital age, the success of a brand can hinge on its social media strategy. Having a social media presence is no…
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Digital Marketing Advice
31 January 2024 · 13 minBest Independent Social Media Agencies 2024
The emergence of social media not only changed the world as we know it, but forced marketing agencies to create a whole new playbook…
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Digital Marketing Advice
8 November 2023 · 5 minHow to Send Your Social Media Engagement through the Roof
Social media is a powerful tool, allowing brands and creators to connect with relevant audiences, boost brand recognition and promote meaningful interaction. However, with…
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Digital Marketing Advice
8 November 2023 · 4 min
How to Market to Gen Z
In recent years, the emergence of Gen Z as a potential customer-base has caused a stir in the marketing sector. With their strong opinions,…
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Digital Marketing Advice
30 May 2023 · 4 minSocial Media Marketing vs Traditional Marketing: Why Social Media over Traditional Marketing?
Introduction to Social Media vs Traditional Marketing Understanding the Key Differences and Benefits In our digital age, businesses face the task of navigating two…
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Digital Marketing Advice
30 May 2023 · 5 minWhich Social Media Marketing Platform is Best for My Business?
Navigating the ever-expanding world of social media platforms can be an overwhelming endeavour for businesses, particularly when it comes to marketing. This article aims…
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Digital Marketing Advice
30 May 2023 · 5 minMarketing an E-Commerce Business: A Comprehensive Guide
What is an E-Commerce Business, and Why is Marketing Crucial to Support Business Growth? An e-commerce business, short for electronic commerce, refers to the…
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Digital Marketing Advice
15 March 2023 · 9 minThe Future of SEO
As industries become increasingly competitive, and available search sources diversify, it's becoming even more difficult for businesses to cut through the digital noise. This…
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Content Marketing
3 March 2023 · 5 minThe Power of Words in Marketing: Being Adaptive vs. Censored?
In celebration of World Book Day yesterday, we thought it was fitting to dedicate a blog to the power of words. Words are at…
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Digital Marketing Advice
28 February 2023 · 5 minBon Appé-tweet: 5 Restaurant Social Media Strategies That Worked
The restaurant industry is a highly over-saturated market - and no, we're not talking about saturated fats! Did you know the sector is projected…
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Digital Marketing Advice
13 February 2023 · 6 minAre Paid Ads Necessary to Grow Socials in 2023?
Are paid ads the be-all and end-all? There was a time when significant social media growth seemed near impossible without the 'gentle' nudge of…
