Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Content Marketing
4 June 2024 · 6 minHow to Develop an Effective Content Marketing Strategy
A content marketing strategy is the planning, creation, publication, management, and analysis of great content to drive results and achieve business goals. A content…
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Content Marketing
3 June 2024 · 6 minWhat is Transcreation? and Why Does Your Business Need It?
Transcreation sounds a bit like Frankenstein, doesn’t it? Like it might happen in a lab during a thunderstorm? Well, as the transcreation team at…
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Digital Marketing Advice
31 May 2024 · 7 minReal-life Examples of Transcreation Fails and What We Can Learn from Them
Transcreation, a mix of "translation" and "creation," involves adapting content from one language to another while preserving its intent, style, tone, and context. This…
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Digital Marketing Advice
28 May 2024 · 6 minTranscreation: The Happy Marriage Between Linguists And Marketers
You’re up against it. The boss can’t understand why you haven’t broken the overseas market yet. What’s going wrong? All the content is translated…
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Digital Marketing Advice
24 May 2024 · 8 min
Top 25 Digital Marketing Agencies in Australia
Picking a digital marketing agency can be a challenging task. There’s a range of considerations to think about. Australia has a huge digital marketing…
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Digital Marketing Advice
24 May 2024 · 11 min
Top 25 Digital Marketing Companies in the UK
You’re here because you’re looking for the best digital marketing companies in the UK – and you’ve come to the right place! With over…
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Digital Marketing Advice
23 May 2024 · 9 min
How Much Does it Cost to Advertise on Instagram?
Social media has not only provided us with a way to connect with others, search for information, or simply be entertained, but the sheer…
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Digital Marketing Advice
8 May 2024 · 6 min
How to Create a Winning Social Media Strategy
A social media strategy is a comprehensive plan that outlines your social media goals, the actions you take to achieve those goals, and the…
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Digital Marketing Advice
7 May 2024 · 7 min
How to Make Money on TikTok
Whether you’re launching a new business venture or simply dabbling with a side hustle, social media (and particularly TikTok) offers the perfect platform to…
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Aesthetics
3 May 2024 · 9 min50 Facebook Statistics You Should Know in 2024
With a plethora of thriving social media platforms to choose from, deciding which social platform is best for your brand can be tricky. Ever…
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Digital Marketing Advice
30 April 2024 · 9 min
How to Go Viral on TikTok
You’d have to be living under a rock to not appreciate the enormity of TikTok. Since first launching in 2016, the platform has gone…
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Digital Marketing Advice
24 April 2024 · 8 min
How to Go Live on TikTok
Introduction to Live Streaming on TikTok TikTok may have transformed the Social Media landscape, but its Live-streaming feature has wholly revolutionised the way…
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Digital Marketing Advice
23 April 2024 · 6 minTikTok: How to Grow Your Followers
With around 1.5 billion active monthly users, TikTok is the fourth most popular and fastest-growing social media platform on the planet. As such, establishing…
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Digital Marketing Advice
22 April 2024 · 7 min
20 Best Social Media Agencies in Europe
Social media may have no geographical boundaries but no-one can doubt that local knowledge is a very useful thing when it comes to communications.…
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Digital Marketing Advice
20 April 2024 · 5 min
Top 20 Digital Marketing Agencies in London
Digital marketing is an important part of any business. No matter the industry, or size and scale of a brand, the reach you have…
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Digital Marketing Advice
19 April 2024 · 9 minTop 30 Digital Marketing Agencies in the UK
A successful digital marketing is all about forming connections. The basic aim is to get all those people out there, scrolling on their devices,…
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Digital Marketing Advice
17 April 2024 · 7 minTop 20 London TikTok Agencies to Work with in 2024
TikTok has transcended its initial perception as a mere consumer gimmick to emerge as a pivotal marketing platform, boasting unparalleled reach and engagement. Agencies…
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Digital Marketing Advice
17 April 2024 · 14 min50 TikTok Statistics You Should Know in 2024
Since its launch in 2017, TikTok has not only taken the social media world by storm but changed the way brands could market themselves…
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Digital Marketing Advice
17 April 2024 · 8 minTop 30 TikTok Agencies in the UK
Social Chameleon Best Overall Industry Leader… At number one yep, you guessed it, it’s us. The whole darned package. Okay, so that may seem…
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Digital Marketing Advice
16 April 2024 · 11 min
TikTok Shop: The Guide
Introduction to TikTok Shop and Its Impact on E-commerce For some generations it’s hard to imagine a world before TikTok – not only has…
