Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
7 February 2023 · 4 minPrince Harry’s ‘Spare’: Shock Tactics or Short-Sighted?
The world can't seem to stop talking about Harry and Meghan. Their publicly scrutinised exit from the Royal Family has catapulted them into a…
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Digital Marketing Advice
31 January 2023 · 6 minThe Need for Pro Bono Work in This Day and Age
As we embark upon a new year, it can be cathartic to take a step back and reflect upon the year before, and all we learnt, shared and experienced. In 2023, it wouldn't be surprising if, in fact, you spend significant time reminiscing on the last few years – we've all certainly been through the wringer!
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Digital Marketing Advice
30 January 2023 · 5 minHow Can ChatGPT Help to Grow My Social Media Accounts?
Many claim that "AI is taking over the world." And in many ways, it is; the AI market size is predicted to grow 120% year by year, and is already dominating the vast majority of industries - with 83% of companies claiming that AI is a top priority in their 2023 strategy. This trending technological development is both exciting and controversial. But don't fret; robots aren't necessarily "taking all our jobs" - on the contrary, in today's article, we'll discuss how robots can help save your jobs, or at the very least, save you significant hassle. Are you interested? Keep reading to find out how!
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Content Marketing
24 January 2023 · 5 minIs 2023 the Year to Rebrand My Business?
Is 2023 the time for a "New Year, New You"? People typically perceive the new year as the ideal time for a fresh start – whether it's a revamped image, Dry January, or actually sticking to your New Year's resolutions this time around. And businesses are no different, particularly as the '2023 Trends' blog posts begin rolling in. Each year brings a fresh perspective on the dos and don'ts for your industry, and everyone wants to keep ahead of the curve. What's more, it's only natural to set new goals for your business as we wave farewell to last year and see in the new with high hopes and a raised glass (or two!).
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Digital Marketing Advice
9 December 2022 · 5 min10 Tips for Christmas Social Media Marketing
The festive season is upon us! And during this prime time for socialising, you mustn't let your social media slip. On the contrary, you should be capitalising on the marketing opportunities that the Christmas period has to offer! And if you're already snowed under with your spending this month (aren't we all!), don't worry - we've put together 10 tips for implementing an entirely organic social media strategy this Christmas. So, let's rev up the sleigh engine and get started!
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Digital Marketing Advice
25 November 2022 · 16 minWhat is a Social Media Agency And How Can It Grow My Business?
We are living in a social media-centric world. From hopping aboard Tiktok trends to keeping connected on Facebook, the vast majority of the population are active online, with over 4.26 billion global users – and counting. Your target audience can be readily found on social media, making it one of the most powerful marketing tools for businesses: a mere click away. Social media has evolved from a purely social space to a thriving hub for business, where companies can find new customers, build communities and communicate their brand identity to international audiences – at an instantaneous rate.
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Digital Marketing Advice
31 October 2022 · 6 minFintech Influencers: The SEO Boost You Didn’t Know You Needed
The financial technology (fintech) industry is one of the world’s fastest growing industries, set to be worth $310 billion by the end of 2022. Today, demand for fintech apps has grown by 132%, and thousands of fintech companies are flooding the market trying to get in on a piece of the action. As is the case with many booming markets, a lot of opportunity comes coupled with fierce competition.
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Digital Marketing Advice
25 October 2022 · 4 minHow to Win Over your Target Audience in 45 days (Unlike Liz Truss)
Whether you’re the leader of a company or an entire country, it’s of utmost importance that you strategically win over your target audience. As we’re sure you’ve seen on news channels everywhere, Liz Truss has provided the ultimate example of what not to do when attempting to curry favour with her target audience in question: both the British public and her fellow party members.
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Digital Marketing Advice
20 October 2022 · 7 minSocial Media Management for Small Businesses: Where To Begin?
Do you own a new start-up, or have a boutique business that is ready for the next step? Whether you’re embarking on a new journey in the business world, or are already several years in, we’re here to guide you through your social media management strategy.
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Digital Marketing Advice
10 October 2022 · 11 min
5 SEO Tips for your Fintech Company
The financial technology (fintech) sector has grown enormously over the past decade, and its growth is expected to continue as technological capabilities also advance. So, how do new fintech companies or established fintech companies with new products engage customers in such a saturated market?
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Digital Marketing Advice
6 October 2022 · 7 minAre Digital Marketing Agencies a Good Fit for Startups?
The rise of social media has unleashed the potential for startups to grow into global brands seemingly overnight. But despite the opportunity that the online world presents, it can be tricky for startups to stand out and win over customers in an increasingly competitive space.
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Digital Marketing Advice
6 October 2022 · 7 min
SEO for Family Law: An Expert Guide
The practice of family law often involves dealing with matters such as divorce, separation of assets, child custody and other complex situations every day. When you’re dedicating your time to delivering the best for your clients, it’s understandable if SEO and other marketing activities aren’t always a top priority.
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Digital Marketing Advice
13 September 2022 · 10 min
The Dos and Don’ts of Social Media Crisis Management
We all hear the word ‘crisis’, and naturally sprint to our panic stations. But what would we define as a social media crisis? And how can we best manage these instances? In today’s blog, we will be giving you a lowdown of the dos and don’ts of social media crisis management, to help protect your business amidst any PR disaster.
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Content Marketing
7 September 2022 · 6 minSocial Media Management Courses: How to Apply and What to Expect
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
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Content Marketing
7 September 2022 · 6 min10 Reasons to Hire a London Social Media Agency
Over the past decade, social media has become one of the most powerful marketing tools that businesses have at their disposal; having grown from a social space to a place where businesses of all sizes can find new customers, build communities and put across their brand identity to the world.
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Content Marketing
30 August 2022 · 8 min10 Top Tips For A Successful Social Media Strategy
Social media is the most obsessively consumed form of media worldwide, with over 4.26 billion global users – and counting. Gone are the days where afternoons were spent poring over the glossy pages of magazines; in 2022, the majority are simply found scrolling on their smart phones. Whether you are a self-professed ‘dinosaur’, or a social media socialite, it goes without saying that you’d be missing a trick if your business didn’t capitalize on this mass form of public consumption.
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Digital Marketing Advice
30 August 2022 · 5 min
Influencer Agencies vs. Platforms: What is the Difference?
A business will pay or gift an influencer, someone who has a large social media presence and high engagement levels, to advertise their brand. Due to the rise in social media platforms such as Instagram and TikTok, and the power influencers have over the masses, influencer marketing has become a popular channel for businesses to advertise their products and services.
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Digital Marketing Advice
30 August 2022 · 7 minThe Dos and Don’ts of Planning a Social Media Calendar
Not only does planning social media posts in advance save you precious time in your working day, it’s also key to creating an effective content mix that will engage your followers and boost your online presence. Whether you want to grow your following, boost sales and conversions, or amplify your brand presence online, a social media calendar can help.
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Digital Marketing Advice
26 August 2022 · 8 min
What is Reputation Management?
Reputation management falls under the public relations and branding umbrella. Public relations is defined as building and identifying robust relationships between the organisation and the people it communicates with. These strong relationships can be formed and maintained through reputation management and community management. Communications are made internally and externally through media and digital channels related to the organisation.
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Digital Marketing Advice
26 August 2022 · 11 min
Social Media Management Platforms and Packages For Your Business: An Expert Guide
Nowadays, almost everyone is on social media, and numerous social media platforms are competing for everyone's attention. Developing an online presence is challenging, but will benefit you to be consistently active on all relevant channels to your business. That said, it can be overwhelming as there are so many social media platforms to post on.
