Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
8 April 2024 · 8 minHow to Find Influencers to Promote Your Product
Influencer marketing involves collaborating with established social media influencers to promote your brand, products, and services to reach relevant audiences on a grand scale. …
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Digital Marketing Advice
5 April 2024 · 8 minIs YouTube a Social Media Platform?
YouTube reaches the grand old age of 20 in 2025, which would make it Gen Z in human terms, but very much a veteran…
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Digital Marketing Advice
30 March 2024 · 6 min
Influencer Marketing Costs – What’s it Worth?
In today’s landscape, influencer marketing is one of the most powerful tools within an organisation’s marketing arsenal, providing a trusted voice that bridges the…
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Digital Marketing Advice
22 March 2024 · 8 minHow to become a Social Media Manager
Twenty years ago, the role of social media manager didn’t exist. Yet today it has emerged as one of the most commonplace and, not…
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Digital Marketing Agency
18 March 2024 · 7 min
Is WhatsApp a Social Media Channel?
In the ever-evolving and ever-expanding domain of digital communication, WhatsApp has emerged as a dominant figure - transforming from a straightforward messaging app to…
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Digital Marketing Agency
15 March 2024 · 7 minTop 25 Social Media Agencies in London 2024
With 7,636 digital marketing agencies in the UK as of 2023 – the majority of which are based in London – it’s safe to…
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Digital Marketing Agency
1 March 2024 · 5 minWhat does Social Media Optimisation mean?
Social Media Optimisation Social media optimisation (SMO) or search-first social media® refers to the process of applying SEO principles to social media content.…
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Digital Marketing Advice
18 February 2024 · 6 minWhat Social Media Metrics to Track in 2024
In today’s increasingly digital age, the success of a brand can hinge on its social media strategy. Having a social media presence is no…
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Digital Marketing Advice
31 January 2024 · 13 minBest Independent Social Media Agencies 2024
The emergence of social media not only changed the world as we know it, but forced marketing agencies to create a whole new playbook…
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Digital Marketing Advice
8 November 2023 · 5 minHow to Send Your Social Media Engagement through the Roof
Social media is a powerful tool, allowing brands and creators to connect with relevant audiences, boost brand recognition and promote meaningful interaction. However, with…
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Digital Marketing Advice
8 November 2023 · 4 min
How to Market to Gen Z
In recent years, the emergence of Gen Z as a potential customer-base has caused a stir in the marketing sector. With their strong opinions,…
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Digital Marketing Advice
30 May 2023 · 4 minSocial Media Marketing vs Traditional Marketing: Why Social Media over Traditional Marketing?
Introduction to Social Media vs Traditional Marketing Understanding the Key Differences and Benefits In our digital age, businesses face the task of navigating two…
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Digital Marketing Advice
30 May 2023 · 5 minWhich Social Media Marketing Platform is Best for My Business?
Navigating the ever-expanding world of social media platforms can be an overwhelming endeavour for businesses, particularly when it comes to marketing. This article aims…
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Content Marketing
3 March 2023 · 5 minThe Power of Words in Marketing: Being Adaptive vs. Censored?
In celebration of World Book Day yesterday, we thought it was fitting to dedicate a blog to the power of words. Words are at…
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Digital Marketing Agency
21 February 2023 · 4 minMeta Verified: Is Paid Subscription the Future of Social Media?
Breaking news! You can officially become blue tick verified on Facebook and Instagram, for ¢11.99 (web) or ¢14.99 (iOS) per month. Yep, you heard…
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Digital Marketing Agency
16 February 2023 · 4 min2023: The Age of the De-Influencer?
Many perceive the 21st century as the age of the influencer. And they wouldn’t be wrong; over the last decade, YouTube hauls (who else…
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Digital Marketing Advice
13 February 2023 · 6 minAre Paid Ads Necessary to Grow Socials in 2023?
Are paid ads the be-all and end-all? There was a time when significant social media growth seemed near impossible without the 'gentle' nudge of…
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Digital Marketing Agency
2 February 2023 · 5 minWhat is Search First Social Media Marketing?
'Search first' is one of the latest buzzwords in the social media marketing sphere. Gone are the days when Google was top dog –…
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Digital Marketing Agency
2 February 2023 · 6 minThird-Party Cookie Crackdown – What Does It Mean for Marketers?
Have you heard of the 'cookiepocolypse'? We promise it isn't a world-ending tragedy… although some marketers may believe so! If you're a standard browser,…
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Digital Marketing Agency
16 December 2022 · 6 minHow to Enhance your Engagement Using SEO on Tiktok
If you haven't heard of Tiktok, you may well have been living under a rock for the last few years! What began as a platform perceived to be exclusively for Gen Z has since become a core part of most businesses' marketing strategies. Why?
