Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Content Marketing
4 April 2022 · 7 min10 Tips for Marketing your Business this Spring
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
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Content Marketing
4 March 2022 · 6 minHow to Create Instagram Reels that Engage Your Audience
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing. Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
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Content Marketing
22 February 2022 · 5 minHow to Implement a Social Media Strategy for your Aesthetic Clinic
If you’re not currently using social media as part of your aesthetic clinic's marketing strategy, then you’re missing out. Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.
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Digital Marketing Advice
27 January 2022 · 6 minNegative Comments: How and Why You Should Respond
Sticks and stones may break my bones but words will never hurt me... We’ve all heard that one before. It’s one of those sayings that our mothers used to teach us, and is usually followed with an equally virtuous anecdote discouraging retaliation. We’re not in the habit of telling you to ignore the wise words of your mothers, but when it comes to social media and negative reviews, mum actually doesn’t know best. In fact, mum’s advice can be pretty fatal to your business.
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Digital Marketing Advice
21 January 2022 · 5 minHow to Market your Architect Firm
Marketing is a long-term task. There are few quick wins and instead companies need to be willing to lay the ground work and take time and care to implement a marketing strategy that works. It’s a process that might sound familiar to many architects. Architects know only too well the importance of patience – after all, a skyscraper isn’t built in a day! Marketing an architect firm is no different, and requires a balance of tried and tested marketing strategies and new techniques and platforms that can elevate small firms to a much wider audience.
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Content Marketing
12 January 2022 · 5 min
A Guide to Instagram’s Plans and Priorities for 2022
For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration. The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it. Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year's key priorities for Instagram back in December.
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Content Marketing
30 December 2021 · 6 min10 Digital Marketing Trends to Look Out For in 2022
With the new year on the horizon, many of us will inevitably start making new year’s resolutions and looking to the year ahead. Here at Social Chameleon, we, of course, like to look ahead with our digital marketing hats on too! Each year undoubtedly brings new technologies and behaviours that impact digital marketing trends.
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Digital Marketing Advice
29 October 2021 · 7 min
How to Plan and Implement Your Social Media Strategy
Like it or not, social media is everywhere, with 3.6 billion users worldwide. If you’re looking to grow your business and reach new audiences, social media marketing should be a key part of your business strategy.
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Digital Marketing Agency
17 October 2021 · 5 minWhat is Influencer Marketing?
In the past five years, influencer marketing has grown from relative obscurity to one of the most popular forms of social media marketing, and…
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Digital Marketing Advice
9 September 2021 · 5 minWhich Social Media Platform Best Reaches your Target Market?
It’s no question that social media marketing plays a vital role in any business’s growth plan.
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Content Marketing
5 August 2021 · 6 minSocial Media Etiquette: A Business Guide
When social media channels first burst onto the scene, they were a place to post about your favourite songs, rate your friends’ profile pictures and beg for a follow back (Myspace, we’re looking at you).
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Digital Marketing Advice
15 July 2021 · 6 minCost per click: What is it and how is it calculated?
Running ad campaigns is a key part of any digital marketing strategy. Whether it’s social media adverts, banner ads on websites or a PPC (Pay Per Click) campaign, running ads can have a major impact on your business, helping you to reach a much wider audience.
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Digital Marketing Advice
28 June 2021 · 7 minHow To Market Your Dental Practice
Like almost every industry, dentists found 2020 to be a year that changed the way they operate, potentially forever. Practices were forced to adapt not only how they treat patients but also how they communicate with them.
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Digital Marketing Advice
22 June 2021 · 6 min5 Social Media Trends You Shouldn’t Be Ignoring in 2021
The events of the past year have had a huge effect on our lives, altering how we work, shop, socialise and interact with the world around us. As we begin to emerge into the ‘new normal’, we predict that many of the changes and social media trends of the past year, such as the huge popularity of video content and social e-commerce, are here to stay.
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Digital Marketing Advice
7 June 2021 · 6 min
Digital Marketing Trends to Watch in 2021 – 2022
A few years ago, companies merely needed a website and a Facebook page. Now, in an era where digital marketing trends seemingly have a shelf life as long as your milk, it is increasingly difficult for businesses to keep up with current trends.
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Digital Marketing Advice
27 May 2021 · 16 min
Facebook Ads 101: The Beginner’s Guide
Facebook advertising is still one of the best ways to connect with your target market. With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
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Content Marketing
12 May 2021 · 12 minThe Comprehensive Guide to Law Firm SEO
The way in which users research services is becoming increasingly digital. In July 2020 alone.
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Content Marketing
26 April 2021 · 7 min
Content Marketing Strategy: 7 Tips for Successful Content
Have you ever heard the phrase ‘Content is king’? Well, it’s absolutely true. When it comes to your online presence, content is the heart and soul of your business.
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Digital Marketing Advice
29 March 2021 · 5 minLinkedIn Sales Navigator: A Business Guide
LinkedIn has changed the way that over 740 businesses connect with each other and other professionals. It is a hugely valuable social media platform in the B2B marketing space.
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Digital Marketing Advice
24 February 2021 · 6 minHow can your business use social media?
Do you want to use social media for your small business, but don’t know where to start? It can be daunting. Luckily our team of social media experts are on hand to give your suppot and guidance on how to establish and grow your online following. Read on for some tips on social media best-practices.
