Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
9 December 2022 · 5 min10 Tips for Christmas Social Media Marketing
The festive season is upon us! And during this prime time for socialising, you mustn't let your social media slip. On the contrary, you should be capitalising on the marketing opportunities that the Christmas period has to offer! And if you're already snowed under with your spending this month (aren't we all!), don't worry - we've put together 10 tips for implementing an entirely organic social media strategy this Christmas. So, let's rev up the sleigh engine and get started!
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Digital Marketing Advice
25 November 2022 · 16 minWhat is a Social Media Agency And How Can It Grow My Business?
We are living in a social media-centric world. From hopping aboard Tiktok trends to keeping connected on Facebook, the vast majority of the population are active online, with over 4.26 billion global users – and counting. Your target audience can be readily found on social media, making it one of the most powerful marketing tools for businesses: a mere click away. Social media has evolved from a purely social space to a thriving hub for business, where companies can find new customers, build communities and communicate their brand identity to international audiences – at an instantaneous rate.
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Digital Marketing Agency
14 November 2022 · 6 minHow to Market your Charity
As we stand on the precipice of a new year, the environmental and socioeconomic issues plaguing our planet are more central than ever – as is the need for imminent action. Therefore, companies within the charity sector are set to take centre stage in 2023. Every charity has one sole, admirable purpose: to raise funds and awareness for their cause. But, as with every booming industry, it takes a strong marketing strategy to ensure you cut through the digital noise and stand out from the crowd. So, without further ado, let us take you through our top tips to market your nonprofit organisation.
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Digital Marketing Agency
3 November 2022 · 5 minIs Musk’s Takeover Sinking In?
World-dominating billionaire Elon Musk can’t seem to keep out of the headlines. His Twitter takeover has ironically caused a Twitter storm in itself – with user reactions ranging from incredulous memes about his whopping $44 billion spend, to rising concern about uncensored hate speech on the platform. Musk is known for his eccentric PR stunts, and when suggesting that we let his takeover of Twitter HQ “sink in” – accompanied by a literal sink – he was met with a decidedly mixed response.
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Digital Marketing Advice
31 October 2022 · 6 min
Fintech Influencers: The SEO Boost You Didn’t Know You Needed
The financial technology (fintech) industry is one of the world’s fastest growing industries, set to be worth $310 billion by the end of 2022. Today, demand for fintech apps has grown by 132%, and thousands of fintech companies are flooding the market trying to get in on a piece of the action. As is the case with many booming markets, a lot of opportunity comes coupled with fierce competition.
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Digital Marketing Advice
20 October 2022 · 7 minSocial Media Management for Small Businesses: Where To Begin?
Do you own a new start-up, or have a boutique business that is ready for the next step? Whether you’re embarking on a new journey in the business world, or are already several years in, we’re here to guide you through your social media management strategy.
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Digital Marketing Advice
13 September 2022 · 10 min
The Dos and Don’ts of Social Media Crisis Management
We all hear the word ‘crisis’, and naturally sprint to our panic stations. But what would we define as a social media crisis? And how can we best manage these instances? In today’s blog, we will be giving you a lowdown of the dos and don’ts of social media crisis management, to help protect your business amidst any PR disaster.
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Content Marketing
8 September 2022 · 6 min
How Can a Good Social Media Strategy Boost Your SEO?
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
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Content Marketing
7 September 2022 · 6 minSocial Media Management Courses: How to Apply and What to Expect
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
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Content Marketing
7 September 2022 · 6 min10 Reasons to Hire a London Social Media Agency
Over the past decade, social media has become one of the most powerful marketing tools that businesses have at their disposal; having grown from a social space to a place where businesses of all sizes can find new customers, build communities and put across their brand identity to the world.
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Content Marketing
30 August 2022 · 8 min10 Top Tips For A Successful Social Media Strategy
Social media is the most obsessively consumed form of media worldwide, with over 4.26 billion global users – and counting. Gone are the days where afternoons were spent poring over the glossy pages of magazines; in 2022, the majority are simply found scrolling on their smart phones. Whether you are a self-professed ‘dinosaur’, or a social media socialite, it goes without saying that you’d be missing a trick if your business didn’t capitalize on this mass form of public consumption.
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Digital Marketing Advice
30 August 2022 · 5 min
Influencer Agencies vs. Platforms: What is the Difference?
A business will pay or gift an influencer, someone who has a large social media presence and high engagement levels, to advertise their brand. Due to the rise in social media platforms such as Instagram and TikTok, and the power influencers have over the masses, influencer marketing has become a popular channel for businesses to advertise their products and services.
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Digital Marketing Advice
30 August 2022 · 7 minThe Dos and Don’ts of Planning a Social Media Calendar
Not only does planning social media posts in advance save you precious time in your working day, it’s also key to creating an effective content mix that will engage your followers and boost your online presence. Whether you want to grow your following, boost sales and conversions, or amplify your brand presence online, a social media calendar can help.
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Digital Marketing Advice
26 August 2022 · 11 min
Social Media Management Platforms and Packages For Your Business: An Expert Guide
Nowadays, almost everyone is on social media, and numerous social media platforms are competing for everyone's attention. Developing an online presence is challenging, but will benefit you to be consistently active on all relevant channels to your business. That said, it can be overwhelming as there are so many social media platforms to post on.
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Digital Marketing Advice
22 August 2022 · 5 min
5 Important Questions to Ask A Social Media Agency Before Hiring
Whether you have a business which is slowly growing, a business which needs some extra online TLC or just some initial advice from the social media experts, here’s a breakdown of everything you need to know, starting with…
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Digital Marketing Advice
22 August 2022 · 7 minWhy Should You Hire a Social Media Agency for your Startup?
The journey of a startup is an exhilarating one, with plenty of ups and downs. One of the most challenging aspects of being a startup is building your brand and following on social media so that you can reach more potential customers and stand out against your competitors.
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Digital Marketing Agency
13 July 2022 · 9 min
5 Common Facebook Ads Manager Problems – And How to Fix Them
Facebook ad manager is a great Facebook tool that allows you to create and manage engaging advertisements on Facebook. Within the ad platform, you can view and tweak campaigns in line with campaign results and objectives, to optimise campaign performance for the best return on ad spend (ROAS).
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Digital Marketing Advice
21 June 2022 · 6 minA Day in the Life Of a London Social Media Agency
Facebook advertising is still one of the best ways to connect with your target market. With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
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Content Marketing
5 May 2022 · 6 min
7 Tips to Grow Your Online Audience
The fact that you're here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience - with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.
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Content Marketing
3 May 2022 · 7 minHow to Position Yourself as an Expert in Your Industry
From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth. In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.
