Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
12 August 2021 · 5 minWhy Hire a Digital Marketing Agency over a Freelancer
If you’re looking for advice on how to market your business online, finding the right digital marketing expert is essential. But with so many freelancers and agencies out there, it can be hard to know who you should be working with to get the best return on your investment. In this blog, we’ll be looking at the pros and cons of working with a digital marketing agency compared to hiring freelancers.
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Content Marketing
5 August 2021 · 6 minSocial Media Etiquette: A Business Guide
When social media channels first burst onto the scene, they were a place to post about your favourite songs, rate your friends’ profile pictures and beg for a follow back (Myspace, we’re looking at you).
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Content Marketing
26 July 2021 · 6 minWhat is Digital PR?
The term ‘digital PR’ covers a range of strategies that work together to raise the profile of your brand online, and deliver real world results too.
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Digital Marketing Advice
19 July 2021 · 5 minRemote vs. Real Life: How to navigate flexible working
Pre-2020, flexible working was often seen as more of a perk than a given. But after remote working became the norm for millions of us during the Covid-19 pandemic, it looks like flexible working is here to stay, and that going ‘back to work’ won’t look how it did before.
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Digital Marketing Advice
15 July 2021 · 6 minCost per click: What is it and how is it calculated?
Running ad campaigns is a key part of any digital marketing strategy. Whether it’s social media adverts, banner ads on websites or a PPC (Pay Per Click) campaign, running ads can have a major impact on your business, helping you to reach a much wider audience.
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Digital Marketing Advice
1 July 2021 · 6 minThe 5 Best Tools for Tracking your SEO Results
<b>What are SEO tools and why are they important?</b>
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Digital Marketing Advice
28 June 2021 · 7 minHow To Market Your Dental Practice
Like almost every industry, dentists found 2020 to be a year that changed the way they operate, potentially forever. Practices were forced to adapt not only how they treat patients but also how they communicate with them.
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Digital Marketing Advice
22 June 2021 · 6 min5 Social Media Trends You Shouldn’t Be Ignoring in 2021
The events of the past year have had a huge effect on our lives, altering how we work, shop, socialise and interact with the world around us. As we begin to emerge into the ‘new normal’, we predict that many of the changes and social media trends of the past year, such as the huge popularity of video content and social e-commerce, are here to stay.
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Digital Marketing Advice
15 June 2021 · 5 minWhy Work With a Boutique Digital Marketing Agency?
For any business, big or small, establishing an effective marketing strategy is perhaps the most integral aspect of maintaining growth and sustainability.
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Digital Marketing Advice
7 June 2021 · 6 minDigital Marketing Trends to Watch in 2021 – 2022
A few years ago, companies merely needed a website and a Facebook page. Now, in an era where digital marketing trends seemingly have a shelf life as long as your milk, it is increasingly difficult for businesses to keep up with current trends.
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Digital Marketing Advice
27 May 2021 · 16 min
Facebook Ads 101: The Beginner’s Guide
Facebook advertising is still one of the best ways to connect with your target market. With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
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Content Marketing
18 May 2021 · 6 min
Why Blog Posts are Important for SEO Marketing
Blogposts are a great source of interest and engagement – and also a very important factor in your SEO strategy, helping boost your results. SEO (Search Engine Optimisation), involves multiple factors that optimise your content in order to improve your organic rankings. When you regularly upload high quality blog posts to your website, you increase the chance of your audience finding you online. As well as benefiting your SEO strategy, a successful blog can also boost your brand awareness, create more leads and increase conversions.
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Content Marketing
12 May 2021 · 12 min
The Comprehensive Guide to Law Firm SEO
The way in which users research services is becoming increasingly digital. In July 2020 alone.
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Content Marketing
26 April 2021 · 7 min
Content Marketing Strategy: 7 Tips for Successful Content
Have you ever heard the phrase ‘Content is king’? Well, it’s absolutely true. When it comes to your online presence, content is the heart and soul of your business.
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Digital Marketing Advice
19 April 2021 · 5 min
B2B Marketing Strategy – A Five Step Approach
Are you in the B2B industry? Are you looking to promote your new product or service?
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Digital Marketing Advice
9 April 2021 · 5 min
How to use SEO to grow your business
Did you know there are over <a href="https://www.oberlo.co.uk/blog/google-search-statistics">3.5 billion Google searches </a>every single day? It’s no surprise that businesses are looking at SEO as a way to increase their online visibility and grow their brand.
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Digital Marketing Advice
31 March 2021 · 5 min
LinkedIn For Businesses: 5 Top Tips on Increasing Engagement
For small businesses looking to expand their professional network, LinkedIn remains one of the best platforms to make connections. With over 740 million users, the business centric platform offers a wealth of networking opportunities for professionals.
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Digital Marketing Advice
30 March 2021 · 6 minHow to get your business to rank on Google
Everybody wants their business to rank at the top of Google searches, don’t they? And there’s a good reason why.
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Digital Marketing Advice
29 March 2021 · 5 minLinkedIn Sales Navigator: A Business Guide
LinkedIn has changed the way that over 740 businesses connect with each other and other professionals. It is a hugely valuable social media platform in the B2B marketing space.
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Digital Marketing Advice
10 March 2021 · 3 min
SEO Vs Google Ads – Which is better for small business marketing?
The question on most businesses lips is, what should I be investing my time and money into – SEO or Google ads?
