Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
13 February 2023 · 6 minAre Paid Ads Necessary to Grow Socials in 2023?
Are paid ads the be-all and end-all? There was a time when significant social media growth seemed near impossible without the 'gentle' nudge of…
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Digital Marketing Advice
7 February 2023 · 4 minPrince Harry’s ‘Spare’: Shock Tactics or Short-Sighted?
The world can't seem to stop talking about Harry and Meghan. Their publicly scrutinised exit from the Royal Family has catapulted them into a…
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Digital Marketing Agency
2 February 2023 · 5 minWhat is Search First Social Media Marketing?
'Search first' is one of the latest buzzwords in the social media marketing sphere. Gone are the days when Google was top dog –…
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Digital Marketing Agency
2 February 2023 · 6 minThird-Party Cookie Crackdown – What Does It Mean for Marketers?
Have you heard of the 'cookiepocolypse'? We promise it isn't a world-ending tragedy… although some marketers may believe so! If you're a standard browser,…
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Digital Marketing Advice
31 January 2023 · 6 minThe Need for Pro Bono Work in This Day and Age
As we embark upon a new year, it can be cathartic to take a step back and reflect upon the year before, and all we learnt, shared and experienced. In 2023, it wouldn't be surprising if, in fact, you spend significant time reminiscing on the last few years – we've all certainly been through the wringer!
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Digital Marketing Advice
30 January 2023 · 5 minHow Can ChatGPT Help to Grow My Social Media Accounts?
Many claim that "AI is taking over the world." And in many ways, it is; the AI market size is predicted to grow 120% year by year, and is already dominating the vast majority of industries - with 83% of companies claiming that AI is a top priority in their 2023 strategy. This trending technological development is both exciting and controversial. But don't fret; robots aren't necessarily "taking all our jobs" - on the contrary, in today's article, we'll discuss how robots can help save your jobs, or at the very least, save you significant hassle. Are you interested? Keep reading to find out how!
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Content Marketing
24 January 2023 · 5 minIs 2023 the Year to Rebrand My Business?
Is 2023 the time for a "New Year, New You"? People typically perceive the new year as the ideal time for a fresh start – whether it's a revamped image, Dry January, or actually sticking to your New Year's resolutions this time around. And businesses are no different, particularly as the '2023 Trends' blog posts begin rolling in. Each year brings a fresh perspective on the dos and don'ts for your industry, and everyone wants to keep ahead of the curve. What's more, it's only natural to set new goals for your business as we wave farewell to last year and see in the new with high hopes and a raised glass (or two!).
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Digital Marketing Agency
5 January 2023 · 5 minSocial Chameleon: Feeling ’22
It’s safe to say – it’s been quite the year! Most people tend to feel torn between feeling like the year has flown by, and looking back with bewilderment at how much actually happened in 365 days! So, inspired by the 2022 montage reels that are dominating our feeds at the moment, we thought we’d take a little trip down memory lane ourselves. 2022 has been a year of exciting changes – all of which we’ve adapted to, in true Chameleon fashion – and exponential growth for our agency.
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Digital Marketing Agency
16 December 2022 · 6 minHow to Enhance your Engagement Using SEO on Tiktok
If you haven't heard of Tiktok, you may well have been living under a rock for the last few years! What began as a platform perceived to be exclusively for Gen Z has since become a core part of most businesses' marketing strategies. Why?
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Digital Marketing Advice
9 December 2022 · 5 min10 Tips for Christmas Social Media Marketing
The festive season is upon us! And during this prime time for socialising, you mustn't let your social media slip. On the contrary, you should be capitalising on the marketing opportunities that the Christmas period has to offer! And if you're already snowed under with your spending this month (aren't we all!), don't worry - we've put together 10 tips for implementing an entirely organic social media strategy this Christmas. So, let's rev up the sleigh engine and get started!
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Digital Marketing Advice
25 November 2022 · 16 minWhat is a Social Media Agency And How Can It Grow My Business?
We are living in a social media-centric world. From hopping aboard Tiktok trends to keeping connected on Facebook, the vast majority of the population are active online, with over 4.26 billion global users – and counting. Your target audience can be readily found on social media, making it one of the most powerful marketing tools for businesses: a mere click away. Social media has evolved from a purely social space to a thriving hub for business, where companies can find new customers, build communities and communicate their brand identity to international audiences – at an instantaneous rate.
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Digital Marketing Agency
14 November 2022 · 6 min
How to Market your Charity
As we stand on the precipice of a new year, the environmental and socioeconomic issues plaguing our planet are more central than ever – as is the need for imminent action. Therefore, companies within the charity sector are set to take centre stage in 2023. Every charity has one sole, admirable purpose: to raise funds and awareness for their cause. But, as with every booming industry, it takes a strong marketing strategy to ensure you cut through the digital noise and stand out from the crowd. So, without further ado, let us take you through our top tips to market your nonprofit organisation.
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Digital Marketing Agency
3 November 2022 · 5 minIs Musk’s Takeover Sinking In?
World-dominating billionaire Elon Musk can’t seem to keep out of the headlines. His Twitter takeover has ironically caused a Twitter storm in itself – with user reactions ranging from incredulous memes about his whopping $44 billion spend, to rising concern about uncensored hate speech on the platform. Musk is known for his eccentric PR stunts, and when suggesting that we let his takeover of Twitter HQ “sink in” – accompanied by a literal sink – he was met with a decidedly mixed response.
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Digital Marketing Advice
31 October 2022 · 6 min
Fintech Influencers: The SEO Boost You Didn’t Know You Needed
The financial technology (fintech) industry is one of the world’s fastest growing industries, set to be worth $310 billion by the end of 2022. Today, demand for fintech apps has grown by 132%, and thousands of fintech companies are flooding the market trying to get in on a piece of the action. As is the case with many booming markets, a lot of opportunity comes coupled with fierce competition.
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Digital Marketing Advice
25 October 2022 · 4 minHow to Win Over your Target Audience in 45 days (Unlike Liz Truss)
Whether you’re the leader of a company or an entire country, it’s of utmost importance that you strategically win over your target audience. As we’re sure you’ve seen on news channels everywhere, Liz Truss has provided the ultimate example of what not to do when attempting to curry favour with her target audience in question: both the British public and her fellow party members.
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Digital Marketing Agency
25 October 2022 · 6 minHow to Find the London SEO Agency that is Right for You
SEO (search engine optimisation) is a highly effective marketing strategy that provides some of the best ROI (return on investment) of any marketing technique. It’s no wonder that 69% of marketers invested in SEO in 2021.
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Digital Marketing Advice
20 October 2022 · 7 minSocial Media Management for Small Businesses: Where To Begin?
Do you own a new start-up, or have a boutique business that is ready for the next step? Whether you’re embarking on a new journey in the business world, or are already several years in, we’re here to guide you through your social media management strategy.
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Digital Marketing Advice
10 October 2022 · 11 min5 SEO Tips for your Fintech Company
The financial technology (fintech) sector has grown enormously over the past decade, and its growth is expected to continue as technological capabilities also advance. So, how do new fintech companies or established fintech companies with new products engage customers in such a saturated market?
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Digital Marketing Advice
6 October 2022 · 7 min
Are Digital Marketing Agencies a Good Fit for Startups?
The rise of social media has unleashed the potential for startups to grow into global brands seemingly overnight. But despite the opportunity that the online world presents, it can be tricky for startups to stand out and win over customers in an increasingly competitive space.
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Digital Marketing Advice
6 October 2022 · 7 min
SEO for Family Law: An Expert Guide
The practice of family law often involves dealing with matters such as divorce, separation of assets, child custody and other complex situations every day. When you’re dedicating your time to delivering the best for your clients, it’s understandable if SEO and other marketing activities aren’t always a top priority.
