Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
13 September 2022 · 10 minThe Dos and Don’ts of Social Media Crisis Management
We all hear the word ‘crisis’, and naturally sprint to our panic stations. But what would we define as a social media crisis? And how can we best manage these instances? In today’s blog, we will be giving you a lowdown of the dos and don’ts of social media crisis management, to help protect your business amidst any PR disaster.
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Content Marketing
8 September 2022 · 6 minHow Can a Good Social Media Strategy Boost Your SEO?
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
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Content Marketing
7 September 2022 · 6 minSocial Media Management Courses: How to Apply and What to Expect
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
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Content Marketing
7 September 2022 · 6 min10 Reasons to Hire a London Social Media Agency
Over the past decade, social media has become one of the most powerful marketing tools that businesses have at their disposal; having grown from a social space to a place where businesses of all sizes can find new customers, build communities and put across their brand identity to the world.
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Content Marketing
30 August 2022 · 8 min10 Top Tips For A Successful Social Media Strategy
Social media is the most obsessively consumed form of media worldwide, with over 4.26 billion global users – and counting. Gone are the days where afternoons were spent poring over the glossy pages of magazines; in 2022, the majority are simply found scrolling on their smart phones. Whether you are a self-professed ‘dinosaur’, or a social media socialite, it goes without saying that you’d be missing a trick if your business didn’t capitalize on this mass form of public consumption.
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Digital Marketing Advice
30 August 2022 · 5 min
Influencer Agencies vs. Platforms: What is the Difference?
A business will pay or gift an influencer, someone who has a large social media presence and high engagement levels, to advertise their brand. Due to the rise in social media platforms such as Instagram and TikTok, and the power influencers have over the masses, influencer marketing has become a popular channel for businesses to advertise their products and services.
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Digital Marketing Advice
30 August 2022 · 7 minThe Dos and Don’ts of Planning a Social Media Calendar
Not only does planning social media posts in advance save you precious time in your working day, it’s also key to creating an effective content mix that will engage your followers and boost your online presence. Whether you want to grow your following, boost sales and conversions, or amplify your brand presence online, a social media calendar can help.
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Digital Marketing Advice
26 August 2022 · 8 min
What is Reputation Management?
Reputation management falls under the public relations and branding umbrella. Public relations is defined as building and identifying robust relationships between the organisation and the people it communicates with. These strong relationships can be formed and maintained through reputation management and community management. Communications are made internally and externally through media and digital channels related to the organisation.
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Digital Marketing Advice
26 August 2022 · 11 min
Social Media Management Platforms and Packages For Your Business: An Expert Guide
Nowadays, almost everyone is on social media, and numerous social media platforms are competing for everyone's attention. Developing an online presence is challenging, but will benefit you to be consistently active on all relevant channels to your business. That said, it can be overwhelming as there are so many social media platforms to post on.
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Digital Marketing Advice
22 August 2022 · 5 min
5 Important Questions to Ask A Social Media Agency Before Hiring
Whether you have a business which is slowly growing, a business which needs some extra online TLC or just some initial advice from the social media experts, here’s a breakdown of everything you need to know, starting with…
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Digital Marketing Advice
22 August 2022 · 7 minWhy Should You Hire a Social Media Agency for your Startup?
The journey of a startup is an exhilarating one, with plenty of ups and downs. One of the most challenging aspects of being a startup is building your brand and following on social media so that you can reach more potential customers and stand out against your competitors.
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Digital Marketing Advice
22 August 2022 · 8 minHas Digital Marketing Replaced Traditional Marketing?
Strong marketing is the foundation of a successful business. Marketing aims to attract attention and meet the needs of consumers. The companies that do this better than their competitors have a better chance of survival and success, especially in the long term.
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Digital Marketing Advice
22 August 2022 · 14 min
The Top 10 Benefits of Working with an SEO Agency
75% of online users don’t look past the first page of Google results, so it’s essential that your website is optimized to rank highly on search results pages in order to reach your target audience.
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Digital Marketing Advice
28 July 2022 · 12 min
How to Market your Corporate Law Firm
If you are here, you're probably looking for best practices for marketing your law firm. Legal marketing is complicated, and as a lawyer, you are already incredibly busy meeting your clients' needs, but tackling this, whilst simultaneously marketing your business, sounds like an Everest of a task. To be frank, you studied law, not marketing! However, in this article, we will go over some pointers that you may not have considered yet. Here, we will assist you in making marketing decisions so that your law firm can efficiently make the best use of the time and resources you can offer. Importantly, you can spend more time concentrating on making your clients happy.
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Digital Marketing Agency
13 July 2022 · 9 min
5 Common Facebook Ads Manager Problems – And How to Fix Them
Facebook ad manager is a great Facebook tool that allows you to create and manage engaging advertisements on Facebook. Within the ad platform, you can view and tweak campaigns in line with campaign results and objectives, to optimise campaign performance for the best return on ad spend (ROAS).
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Digital Marketing Advice
21 June 2022 · 6 min
A Day in the Life Of a London Social Media Agency
Facebook advertising is still one of the best ways to connect with your target market. With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
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Digital Marketing Advice
9 June 2022 · 10 minThe Comprehensive Guide to SEO for Estate Agents
If you are a business owner, whether you’re building a startup from scratch, or head of an established organisation, you all have one thing in common. You want to be found and for potential customers to know you exist.
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Content Marketing
17 May 2022 · 7 min
What is PESTEL and How Can It Help Your Business?
Before every campaign you or your company launch, it is important to complete a situational analysis. A situational analysis is where you evaluate where your strengths and weaknesses lie internally, and where there are threats or opportunities facing your business externally (SWOT).
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Digital Marketing Advice
10 May 2022 · 6 min
What’s New with the Google Algorithm?
The Google algorithm is constantly shifting and changing to provide the most relevant results for its users. In 2020 alone, Google made 4,500 changes to its search engine algorithm. Although many of these changes are minor, more substantial Google algorithm changes can have a knock-on effect on your SEO marketing practices.
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Content Marketing
5 May 2022 · 6 min
7 Tips to Grow Your Online Audience
The fact that you're here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience - with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.
