Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
-
Content Marketing
3 May 2022 · 7 minHow to Position Yourself as an Expert in Your Industry
From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth. In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.
-
Digital Marketing Advice
28 April 2022 · 6 minWhat is STP Marketing?
In our competitive digital world, capturing the attention of audiences online is increasingly challenging, and having a clear, targeted digital marketing strategy is more important than ever before, in order to cut through the noise.
-
Content Marketing
26 April 2022 · 8 minHow to Create a Successful Digital PR Campaign
Digital PR isn’t just another marketing buzzword, it is a highly effective tactic for promoting your brand online. A successful digital PR strategy can position your business in front of potential customers online, improve brand visibility and help you to reach your business marketing goals.
-
Content Marketing
4 April 2022 · 7 min10 Tips for Marketing your Business this Spring
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
-
Content Marketing
4 March 2022 · 6 minHow to Create Instagram Reels that Engage Your Audience
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing. Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
-
Content Marketing
22 February 2022 · 5 min
How to Implement a Social Media Strategy for your Aesthetic Clinic
If you’re not currently using social media as part of your aesthetic clinic's marketing strategy, then you’re missing out. Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.
-
Digital Marketing Advice
16 February 2022 · 5 minThe Importance of Brand Awareness
Brand awareness is the first stage in the marketing funnel. This is where a prospect begins to learn about what a business does and importantly who they are: the brand. Brand awareness might be measured using quantitative measures, for example, the number of impressions generated by a sponsored advert on Instagram, or by using qualitative measures such as feedback surveys. It’s important to know how to market your business through an effective brand awareness strategy, as this stage is designed to draw those potential consumers closer to the brand and the places they can engage with it - where engagement is the second stage of the marketing funnel.
-
Digital Marketing Advice
2 February 2022 · 5 min7 SEO Mistakes you Need to Fix
Here at Social Chameleon, we know our SEO. But as the industry is growing and becoming more accessible, there are many errors being made across the web. Many SEO myths, (or as we like to call them, SEOld wife’s tales) are being complied, and a lot of the time this can be damaging. In reality, nobody knows every secret to get you high up on Google.
-
Digital Marketing Advice
27 January 2022 · 6 minNegative Comments: How and Why You Should Respond
Sticks and stones may break my bones but words will never hurt me... We’ve all heard that one before. It’s one of those sayings that our mothers used to teach us, and is usually followed with an equally virtuous anecdote discouraging retaliation. We’re not in the habit of telling you to ignore the wise words of your mothers, but when it comes to social media and negative reviews, mum actually doesn’t know best. In fact, mum’s advice can be pretty fatal to your business.
-
Digital Marketing Advice
21 January 2022 · 5 minHow to Market your Architect Firm
Marketing is a long-term task. There are few quick wins and instead companies need to be willing to lay the ground work and take time and care to implement a marketing strategy that works. It’s a process that might sound familiar to many architects. Architects know only too well the importance of patience – after all, a skyscraper isn’t built in a day! Marketing an architect firm is no different, and requires a balance of tried and tested marketing strategies and new techniques and platforms that can elevate small firms to a much wider audience.
-
Content Marketing
12 January 2022 · 5 min
A Guide to Instagram’s Plans and Priorities for 2022
For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration. The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it. Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year's key priorities for Instagram back in December.
-
Digital Marketing Advice
6 January 2022 · 6 min
A Comprehensive Guide to Finance SEO
It’s no secret that SEO (Search Engine Optimisation) is essential for any website. For finance websites, it can help to drive organic traffic to key webpages and help convert passive users into engaged customers of your product or service.
-
Content Marketing
30 December 2021 · 6 min10 Digital Marketing Trends to Look Out For in 2022
With the new year on the horizon, many of us will inevitably start making new year’s resolutions and looking to the year ahead. Here at Social Chameleon, we, of course, like to look ahead with our digital marketing hats on too! Each year undoubtedly brings new technologies and behaviours that impact digital marketing trends.
-
Content Marketing
28 December 2021 · 5 min
How to Write a Blog that Drives Traffic to your Site
If it isn’t already, blog writing should be a key part of your digital marketing strategy. When done correctly, blogs can help increase your website traffic and can show the world what your business is all about, helping to position you as a thought-leader in your industry and providing real value to your audience. But with 600 million blog posts worldwide, it can be hard to make your blog stand out. Blog writing isn’t as simple as throwing some copy together and hoping for the best, and getting it wrong can actually have a negative impact on your website traffic and overall digital marketing strategy. If you are wondering how to market your business through blogs and drive website traffic to your site, we can help. Keep reading for our top blog writing tips.
-
Content Marketing
27 December 2021 · 7 minRebranding in the New Year: The Dos and Don’ts
The New Year often feels like an opportunity for a fresh start and a time for new goals. If you’re wondering how to market your business online in 2022, the New Year may be the right time for a brand refresh. In our digital world, audiences have more options than ever before, so having a strong brand is essential. Whether it’s a small change or a total overhaul, rebranding can ensure that your business is in the best place possible to reap the benefits of any digital marketing strategy. Rebranding your business is something you're likely to need to do more than once to make sure that your brand continues to reflect your business’ values and those of your intended audiences. To help inspire you, we’ve put together our top tips for rebranding your business.
-
Digital Marketing Advice
21 December 2021 · 5 min
The Most Important 2022 SEO Trends
As we reach the end of another whirlwind year (it still feels like 2019 to us) it's time to take a look back at how the world of SEO has changed this year, paving the way for 2022. The SEO landscape is always changing and adapting thanks to Google algorithm updates and this year was no exception. Here we've listed some of the most important SEO trends to capitalise on in the new year. Did you predict any of them?
-
Content Marketing
14 December 2021 · 6 min
Top 5 Ways to Repurpose Content for your Business
When it comes to a successful digital marketing strategy, content is King. Content is the foundation for any marketing activity; it’s a way to open your brand to more people, share your expertise and engage users, subsequently converting them into customers. But creating new and fresh content takes time and resources. It’s not a quick activity and with so many critical tasks required to run a successful business, it’s easy for it to fall down the priority list. The good news is that you don’t always need to create brand new content. Repurposing old content can provide excellent results with less manpower and time. So, how can you repurpose content for digital marketing success?
-
Content Marketing
13 December 2021 · 5 min
Christmas Marketing Strategy for Small Businesses
The festive period is upon us, which as we all know is a period of excess spending. In fact, the “golden quarter” may be a platinum one, with PWC statistics indicating consumers are prepared to spend 20% more than last year. This is set to be a very lucrative period for businesses, but in order to make the most of this period, businesses will have to adapt their marketing strategy. Luckily, marketing strategy is just what we at Social Chameleon specialise in, and we’re on hand to help you ramp up your Christmas content efforts.
-
Digital Marketing Advice
29 November 2021 · 9 min
How Will Paid Social Work Without Third Party Cookies?
For many years now, social media marketers have been utilising the noble cookie along with a cup of tea to help ease the stress of a hard-working day. And, whilst these cookies will remain in abundance for some time (we hope), third-party cookies are unfortunately coming to an end.
-
Content Marketing
26 November 2021 · 5 min
5 Ways to Convey the Sustainability of your Brand
Following the 26th edition of the Conference of the Parties (COP26), sustainability in business has been drawn into focus once again. We’ve all heard we can ‘do our bit’ for the planet and a key part of how we go about that involves the businesses we engage with. With 65% of consumers believing that brands are just as responsible to drive social change as governments, sharing the sustainable development of your brand can be a great way to engage and build trust with consumers. But quite how and where you should convey your message as part of your business strategy takes some careful consideration. Read on to discover how best to communicate your brand sustainability.
