Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
11 November 2021 · 5 min5 Easy Ways to Boost User Experience on your Website
You only get one chance to make a good first impression, and that’s why it is vital that your website provides the best possible user experience. The days when it was enough for a business to simply have a website are long gone. Your customers will expect a good user experience as standard; when surveyed, 88% of users said that a bad user experience on a website would stop them coming back again. If you’re wondering how to improve user experience on your website, but don’t know where to start, we can help. In this article, we’ll share our top digital marketing tips to help make your website user friendly.
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Digital Marketing Advice
8 November 2021 · 4 minHow to Market your Accounting Services
If you want to promote your accounting services - in order to vitally generate leads and build up your client base - then you need to master your marketing strategy. A good marketing strategy will position you in front of the right eyes to help your business grow. It’s no use just sitting back and hoping for new clients to come to you, you need to actively be marketing your business. But what are the best ways to market your accounting services?
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Digital Marketing Agency
2 November 2021 · 6 minHow to Start Affiliate Marketing
Affiliate marketing is a big business, and if you’re looking for ways to level up your marketing strategy whilst making a passive income then it could be the ideal next step for you. Here, we’ll explain exactly what affiliate marketing is and how you can get started.
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Digital Marketing Advice
1 November 2021 · 6 min
What is User Experience and How Does it Affect SEO?
In today’s competitive digital landscape, providing the best possible user experience on your website should be a top priority, rather than an optional extra.
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Digital Marketing Advice
1 November 2021 · 5 min
How to Attract New Clients to your Salon
The beauty industry is booming. It’s a business that continues to evolve and encompasses everything from hair salons to nail technicians, medically trained aesthetic clinicians… and everything in between.
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Digital Marketing Advice
29 October 2021 · 7 min
How to Plan and Implement Your Social Media Strategy
Like it or not, social media is everywhere, with 3.6 billion users worldwide. If you’re looking to grow your business and reach new audiences, social media marketing should be a key part of your business strategy.
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Content Marketing
29 October 2021 · 5 min
What is the Difference Between a Marketing and Advertising Agency?
If you’ve decided to level up your creative marketing, then you may be considering hiring an agency. But do you need the help of a marketing agency or an advertising agency? Whilst the two are certainly similar, they can each offer you different returns on your investment.
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Digital Marketing Advice
28 October 2021 · 5 min
How to Market your Fintech Startup
By now, everybody should understand the importance of a good marketing strategy. Marketing can make or break a business – and fintech startups are no exception.
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Digital Marketing Agency
17 October 2021 · 5 minWhat is Influencer Marketing?
In the past five years, influencer marketing has grown from relative obscurity to one of the most popular forms of social media marketing, and…
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Digital Marketing Advice
9 September 2021 · 5 minWhich Social Media Platform Best Reaches your Target Market?
It’s no question that social media marketing plays a vital role in any business’s growth plan.
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Digital Marketing Advice
3 September 2021 · 6 min
How Podcasts can Transform your Marketing Strategy in 2021
There are currently two million active podcasts and more than 48 million episodes in existence, covering pretty much every topic imaginable. With the popularity of podcasts continuing to grow, many brands are incorporating podcasts in their digital marketing strategy.
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Digital Marketing Advice
27 August 2021 · 8 minHow To Market Your Aesthetic Clinic Business
The aesthetics industry is on the rise. Cosmetic procedures are no longer a hushed-up secret with women and men alike happy to admit to minor and major appearance tweaks. With an increase in people looking for safe and legitimate aesthetic clinics, more and more continue to pop up across the country.
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Digital Marketing Advice
12 August 2021 · 5 minWhy Hire a Digital Marketing Agency over a Freelancer
If you’re looking for advice on how to market your business online, finding the right digital marketing expert is essential. But with so many freelancers and agencies out there, it can be hard to know who you should be working with to get the best return on your investment. In this blog, we’ll be looking at the pros and cons of working with a digital marketing agency compared to hiring freelancers.
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Content Marketing
5 August 2021 · 6 minSocial Media Etiquette: A Business Guide
When social media channels first burst onto the scene, they were a place to post about your favourite songs, rate your friends’ profile pictures and beg for a follow back (Myspace, we’re looking at you).
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Content Marketing
26 July 2021 · 6 minWhat is Digital PR?
The term ‘digital PR’ covers a range of strategies that work together to raise the profile of your brand online, and deliver real world results too.
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Digital Marketing Advice
19 July 2021 · 5 minRemote vs. Real Life: How to navigate flexible working
Pre-2020, flexible working was often seen as more of a perk than a given. But after remote working became the norm for millions of us during the Covid-19 pandemic, it looks like flexible working is here to stay, and that going ‘back to work’ won’t look how it did before.
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Digital Marketing Advice
15 July 2021 · 6 minCost per click: What is it and how is it calculated?
Running ad campaigns is a key part of any digital marketing strategy. Whether it’s social media adverts, banner ads on websites or a PPC (Pay Per Click) campaign, running ads can have a major impact on your business, helping you to reach a much wider audience.
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Digital Marketing Advice
1 July 2021 · 6 minThe 5 Best Tools for Tracking your SEO Results
<b>What are SEO tools and why are they important?</b>
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Digital Marketing Advice
28 June 2021 · 7 minHow To Market Your Dental Practice
Like almost every industry, dentists found 2020 to be a year that changed the way they operate, potentially forever. Practices were forced to adapt not only how they treat patients but also how they communicate with them.
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Digital Marketing Advice
22 June 2021 · 6 min5 Social Media Trends You Shouldn’t Be Ignoring in 2021
The events of the past year have had a huge effect on our lives, altering how we work, shop, socialise and interact with the world around us. As we begin to emerge into the ‘new normal’, we predict that many of the changes and social media trends of the past year, such as the huge popularity of video content and social e-commerce, are here to stay.
